Get Your Sexy Back

is a youth-led moderate drinking campaign designed to encourage moderate and responsible drinking among youths aged 18-24 years old.

Designed exclusively by the brain who crafted the quirky sling on your party tanks, Mr Shenzi Chua, Founder and Director of NewUrbanMale.com, collaborated with Asia Pacific Breweries Singapore for the design of the t-shirts for Get Your Sexy Back programme. The NUMXGYSB t-shirt represents NUM’s creative take on moderate drinking, with the theme revolving around ‘Fashion’, ‘Friendship’, ‘Sports’ and ‘Music’.

The social and peer pressures that young people face nowadays are tremendous. Playing a pun on the famous Shakespearean quote “To be or not to be”, with the t-shirt slogan “Two beers or not two beers. That is the Question” brings forth the social choices that constantly confront young adults, and in particular the issue of binge-drinking.

The back of the t-shirt carries the tagline “925 GYSB”, which not only draws reference to the stability and regularity of a full-time advocate of moderate drinking but someone who is confident in his/her own sexiness and not afraid to stand up for what he/she believes in.

Official Get Your Sexy Back website, please click here.

Keen for any collaborations with NewUrbanMale.com? Email us at editor@newurbanmale.com

*Roll your cursor over the catalog for a larger view.